Electric Birch Polarized Sunglasses

Precision Construction, Minimal Design

The Electric Birch is a medium-fit rectangular frame built around sharp angles and deliberate understatement. Hand-crafted in Italy from M49 bio-acetate, the Birch carries the material integrity and tactile quality of a premium Italian eyewear tradition while projecting the relaxed confidence of a California surf and snow lineage. The result is a frame that performs as well as it looks, at home in the water, on the mountain, or in daily life.

M49 Bio-Acetate Frame

Bio-acetate is a plant-derived alternative to petroleum-based acetate, offering the same rich depth, flex, and longevity as conventional acetate with a reduced environmental footprint. Electric's M49 formulation is hand-cut and polished in Italy, giving the Birch its clean edges and the kind of surface quality that only comes from artisan manufacturing. The frame profile is medium-fit, meaning it bridges well across a wide range of face shapes without the bulk of an oversized frame.

Melanin-Infused Polarized Lenses

Every Birch ships with polarized lenses. Polarization eliminates horizontal glare, which is critical on water, snow, and wet roads where reflected light is the primary visual stressor. Electric takes the lens a step further by infusing melanin directly into the lens material. Melanin is the same pigment the human eye uses to filter light naturally, and its presence in the lens improves contrast, reduces eye fatigue, and provides inherent blue-light blocking without distorting color perception. The combination of polarization and melanin produces a lens that is genuinely easier on the eyes over long sessions outdoors.

Blue Light Blocking

The melanin-infused construction provides blue-light blocking as a built-in property of the lens material, not a coating. This matters for longevity: coatings can scratch or degrade, while a lens that blocks blue light through its own composition maintains that protection throughout the life of the frame.

Made in Italy, Backed by a Lifetime Warranty

Electric backs the Birch with a lifetime warranty. Italian manufacture is not a marketing note here; it means each pair passes through artisan hands at every stage, from the raw M49 acetate sheet to the finished hinge and polish. The Birch earns the warranty because the build quality supports it.

About Electric

Electric is a California eyewear and accessories brand rooted in surfing, snowboarding, music, and art. Designed in California and manufactured in Italy, Electric products are built around the idea that gear used in demanding outdoor conditions should perform at the same level it looks.

Free Shipping, No Minimum for IWS Beach Club Members.

Returns are eligible within 30 days of receiving your order. Return shipping labels are FREE for IWS Beach Club Members. See more