400 miles north of New York, a Montreal skate brand rose to the ranks in the fashion world similar to New York's Supreme and London-based Palace. In 2005 the Dimestore started releasing humorous videos of thei close-knit local Montreal skate crew and in 2009 the Dime Store video got noticed for its ’90s-style skating and grainy nostalgic clips. Then in 2015, the Dimestore challenge was started as a way for this Montreal store to host a skater focus competition in the midst of their rise to fashionistas around the globe. This year 60 skaters were chosen to compete in the Gory challenge for over 1 million in Canadian dollars. The event uses everything from speed glasses, to crazy obstacles,and insane challenges designed entirely for entertainment value.
This year's promo took a jab at skateboarding's intro into the Olympics next year in Tokyo. In fact, the event even took place at the Olympic stadium in Montreal. Initially the stadium was built as the site for the 1976 summer games, then home to the Montreal Expos.
The Dimestore Challenge festivities began in the Vans built a bowl on the Olympic stadium site last summer. Next up was a bump to picnic table set on top of a steep hill, a wedged bank the shape and texture of a Dorito, and a large set of stairs with a concrete ledge on one side, and wall-mounted rail on the other. The events used everything from sections of the large concrete walls on the property to a few custom-built obstacles.
Check out the Dimestore promo for the event:
In preparation for 2020, skateboarding's leading athletes will travel to Montreal to battle the Olympic Stadium.
One day, seven challenges.
KADER SYLLA
BOBBY WORREST
WILL MARSHALL
MILTON MARTINEZ
FRANK GERWER
PEDRO BARROS
T-FUNK
GRANT PATTERSON
ELISSA STEAMER
ANDREW MCGRAW
JORDAN TRAHAN
AUSTIN KANFOUSH
ÉTIENNE GAGNÉ
TIAGO LEMOS
NICK MICHEL
FABIANA DELFINO
JAMIE FOY
LEON CHAPDELAINE
BREANA GEERING
BRAD CROMER
ANTOINE ASSELIN
SHANE O'NEILL
SIMON BANNEROT
MASON SILVA
JOEY LAROCK
TAYLOR KIRBY
MARK SUCIU
STAFHON BOCA
NORA VASCONCELLOS
JOHN SHANAHAN
COREY GLICK
BOB LASALLE
UNA FARRAR
ZERED BASSETT
JOSH WILSON
WECKINGBALL
RYAN DECENZO
MIKE HAWK
WES KREMER
KARSTEN KLEPPAN
HUGO BALEK
EVAN SMITH
RONNIE SANDOVAL
JAKE DONNELLY
TOM KNOX
RANEY BERES
JED ANDERSON
ALEXIS LACROIX
JOHN GARDNER
SEAN MALTO
PEDRO DELFINO
CHACHIOMAR HASSAN
SASCHA DALEY
JAKE JOHNSON
DUSTIN HENRY
LEE YANKOU
DICK RIZZO
SPENCER HAMILTON
ANDREW REYNOLDS
GRANT TAYLOR
AND MORE
HILL CHALLENGE