Team Rider Pedro Delfino at the Dimestore Challenge
400 miles north of New York, a Montreal skate brand rose to the ranks in the fashion world similar to New York's Supreme and London-based Palace. In 2005 the Dimestore started releasing humorous videos of thei close-knit local Montreal skate crew and in 2009 the Dime Store video got noticed for its ’90s-style skating and grainy nostalgic clips. Then in 2015, the Dimestore challenge was started as a way for this Montreal store to host a skater focus competition in the midst of their rise to fashionistas around the globe. This year 60 skaters were chosen to compete in the Gory challenge for over 1 million in Canadian dollars. The event uses everything from speed glasses, to crazy obstacles,and insane challenges designed entirely for entertainment value.
This year's promo took a jab at skateboarding's intro into the Olympics next year in Tokyo. In fact, the event even took place at the Olympic stadium in Montreal. Initially the stadium was built as the site for the 1976 summer games, then home to the Montreal Expos.
The Dimestore Challenge festivities began in the Vans built a bowl on the Olympic stadium site last summer. Next up was a bump to picnic table set on top of a steep hill, a wedged bank the shape and texture of a Dorito, and a large set of stairs with a concrete ledge on one side, and wall-mounted rail on the other. The events used everything from sections of the large concrete walls on the property to a few custom-built obstacles.
Check out the Dimestore promo for the event:
In preparation for 2020, skateboarding's leading athletes will travel to Montreal to battle the Olympic Stadium.
One day, seven challenges.
LAUNCH RAMP CHALLENGE
WATCH THE VIDEO RECAP HERE WITH FOOTAGE OF TEAM RIDER PEDRO DELFINO: