Oakley unveils a treasure from its early 1990s vaults with the reintroduction of Sub Zero, a pioneering and featherweight sunglasses model that first graced the scene three decades ago.
Embarking on a journey back to the genesis of innovation, Oakley reminisces about a pivotal moment 32 years ago. Cast into the limelight through a nationally televised commercial dubbed "Max Fearlight," Oakley not only showcased its creative ethos but also laid the foundation for its brand identity for years to come. Within the frames of this cinematic manifesto lay a hidden gem, an eyewear prototype that would eventually evolve into the iconic Sub Zero. Tasked with the seemingly impossible feat of crafting sunglasses that defy gravity, Oakley engineers birthed a design featuring a seamlessly sculpted lens, boasting a mere 0.69 ounces in weight—ushering in an era where lightness reigned supreme in eyewear.
In a nod to the past and a celebration of enduring innovation, the MUZM Sub Zero emerges, weaving cherished memories with cutting-edge craftsmanship. With meticulous attention to detail, this latest iteration of the Sub Zero saga pays homage to the creative legacy of Max Fearlight. Adorned with the elusive "N" lens-cut, an exquisite paint treatment, and a branding fusion, this second chapter of the MUZM Sub Zero saga not only honors its predecessor but also propels it into the contemporary realm, where style meets substance with unrivaled finesse.
The MUZM Sub Zero is available for sale in store and online 11am Thursday, May 30.
