Jamie O'Brien is bringing the Fun Day Surf Florida Tour to Deerfield Beach on Monday, September 14, and he is hanging out in the shop from 1pm to 2:30pm.
It is free, there are signed posters, and there are giveaways. No ticket, no sign-up, just come by.
At a glance
- What: Fun Day Surf Florida Tour, Deerfield Beach stop. A shop hang with Jamie O'Brien
- When: Monday, September 14, 2026, 1pm to 2:30pm
- Where: Island Water Sports, 1985 NE 2nd St, Deerfield Beach, FL 33441
- Cost: Free
- On the day: Signed posters and free giveaways
- Sign up: Not needed. Turn up any time in the window
What is actually happening
Jamie is in the shop for the hour and a half. There are signed posters, there are free giveaways, and the rest of it is exactly what the flyer calls it: a shop hang. Nothing to book, nothing to pay, come by whenever suits you inside the window.
The Fun Day boards are in the store as well, so you can pick one up and get a proper look at one instead of judging a soft top from a photograph.
Who is Jamie O'Brien
He grew up in a house directly in front of the Banzai Pipeline on Oahu's North Shore. His father was a lifeguard who had moved to Hawaii to surf and put him on a board at three years old, which is about as direct a route into surfing as exists.
In 2004, at twenty one, he won the Billabong Pipeline Masters, one of the youngest ever to do it, at the wave he had grown up watching from his front window. He also took the Hansen Pipeline Pro, the Expression Session at Trestles, the Rip Curl Invitational and the Volcom Pipeline Pro, and he is in the Surfers' Hall of Fame.
Then he stopped competing. After 2005 he went freesurfing and started filming everything, and Who Is JOB turned into the series that made him one of the most watched surfers alive. He runs a surf school in Hawaii, and a few years ago he started his own board brand.
Fun Day Surf, and why soft tops are not only a beginner board
Fun Day Surf is his brand. Soft tops, hybrids, bodyboards and hand planes, plus apparel, all under the line Don't Fight the Fun. He has described it as a colorful, playful brand that really reflects his personality, which tracks if you have watched five minutes of his videos.
Here is the part worth knowing if you have ever been talked out of a foam board. In December 2025 he took a Fun Day soft top out at Pipeline. Not a mellow day at Pipeline either. A board with more than a hundred litres of foam in it, at the wave that has broken more boards and people than anywhere on earth. The Inertia called him the best test pilot for a Pipeline foamie in the world.
Soft tops catch more waves than they have any right to, they hurt a lot less when they hit you, and a good number of very good surfers ride them because they are more fun, not because they have to. If that has changed your mind, our soft top boards are worth a look.
Getting here
Island Water Sports
1985 NE 2nd St, Deerfield Beach, FL 33441
(954) 427-4929
Park in the Deerfield Beachplace Parking Garage at 123 NE 20th Ave. It is a Monday, so the garage runs $3 an hour with a $20 daily maximum. More options are on our Deerfield Beach parking guide.
If Jamie talks you into getting in the water, our surf lessons run all year for every age and level, and board rentals are there when you want to try something before you buy it.
